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Isabel von Fluegge

Luxury copy director. Strategic storyteller. Brand voice specialist.

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 “I’ve worked with Isabel for many years and it's always a pleasure.  Her writing is thoughtful and graceful, but more importantly, she’s intuitive and seems to know exactly what I want to say and how I would say it.”

 Calvin Klein

“As Chief Creative Officer at Tiffany, my challenge was to honor the legacy of an almost 200-year-old brand and push it forward into the present tense. This required nuance, refined thinking and a lot of change. Isabel listened to what I had to say and kept me talking to get the brand’s voice to a point where it made sense in a modern but thoughtful way.”

 Reed Krakoff

“Isabel and I have collaborated on a number of projects over the years, always things that were very close to my heart. Our process is simple. We have a chat, she asks me a few questions that draw out what I really want to say, and she smoothes it all into something beautiful, articulate and authentic.”

 Kelly Klein

“At La Mer, I wanted to play with the voice and visuals of a brand that had such potential to be modern and fascinating. I found my perfect partner in Isabel, who, like me, wanted to take apart what beauty writing could be and rearrange it into something surprising and poetic, even. Isabel was always willing to break rules, experiment and create language as beautiful as the product we were selling.”

James Gager