Isabel von Fluegge

The short version: I’m a great writer, a good listener (this is important, trust me), fun to work with and believe in keeping things human.

The official version: I’m a luxury brand storyteller, copy director and brand messaging strategist with senior leadership experience at Tiffany & Co., La Mer, Bergdorf Goodman and Athleta. As a former senior leader of global brand messaging at Tiffany, I helped develop and steward the distinctive voice of one of the world's best-known luxury brands.

My expertise spans luxury brand voice development, messaging strategy, global advertising campaigns, product naming, digital storytelling, editorial content and executive communications. I combine strategic and creative thinking with a deep understanding of how language expresses brand identity across markets, platforms and audiences.

An experienced creative leader, I’ve built and guided writing teams responsible for high-volume, high-visibility communications while balancing brand standards, business objectives and demanding deadlines. My approach brings together verbal creativity, strategic discipline and an appreciation for the emotional connections that make a brand distinctive.